Page 3 - LJMU Brand Guidelines 2018.indd
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LJMU BRAND GUIDELINES


              2018




           LOGO USAGE EXAMPLES









                                                                                                                                                                                  Block Logo - ONLY used on display stands
         Keyline Logo - 281 blue                                                       White Keyline Logo on dark background                                                      or as a supporter logo (web and print)

























































             X - Incorrect use



             Do not rearrange logo components                                Do not stretch or squash the logo                 Do not remove the keyline      Do not change the colour of the logo  Do not adapt the logo or change the
                                                                                                                                                                                                  font of the text inside the logo

                                                                                                                                                                                                          LIVERPOOL
                                                                                                                                                                                                          JOHN MOORES
                                                                                                                                                                                                          UNIVERSITY
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