Page 37 - DX Summit 2021 White Paper
P. 37

PANELISTS







                             Fatima Hyder

                               Chief Strategy Officer








       Fatima has over 17 years of experience in UAE and Canada working across leading
       CPG’s like Unilever, Kraft, and Johnson & Johnson. Her experience has also extended
       into  the  banking,  airline and  real  estate industries.  As  a hybrid planner,  Fatima
       specializes in Integrated Marketing Communication, because after all, solving for
       just the media is solving only 80% of the problem and she is nothing if not thorough.











                             Shayan Mahmud

                             Managing Partner Eikon7,
                             Chief Brand Officer ProPakistani &
                             Chief Executive Officer Trademor




        Shayan is the Managing Partner at Eikon7, a multinational digital advertising
        agency located in Pakistan, U.A.E, Romania and Rwanda. He’s also Chief Brand
        Officer at ProPakistani, Pakistan’s largest online independent publisher; and Chief
        Executive Officer at Trademor, a B2B online business solutions company and an
        official global service partner of Alibaba.com.
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