Page 38 - DX Summit 2021 White Paper

Inspiration

Digital marketing in Pakistan has moved from awareness to an
actionable stage, but we’re still at least a decade behind in what
the rest of the world is achieving NOTES

How much of marketing decision making today is based on
data?

Pakistan has one of the least data subscriptions in the world. It’s
the “I know better based on my past experiences” mentality
which restricts them to see the other side.

Using AR in fashion, self care and pharmaceuticals is the simplest
mode of selling.

Main barrier in transformation is a lack of trust between client
and agencies, and confidence among the agency itself.

Facts To Remember

Digital is a critical touch point when people are making
business decisions

There’s no right and wrong in marketing:
Excellent product + poor communication = product fails
Poor product + excellent communication = product is a hit
DX2021
“People use digital media only for entertainment and not
for business decisions” is an incorrect statement. We’re
always looking for reviews and rankings online to make
buying decisions.

Pakistan has:
223million population
178 million mobile subscribers, 46 million social media users
95 million broadband subscribers, 93 million 3G/4G users
90% of our digital audience is 15-45 y/o