Page 39 - DX Summit 2021 White Paper

Pakistan for every $100 that is spent on advertising, only 8-12%
goes to digital

In 2020, at the start of lockdown, Pakistan saw a 25% NOTES
increase in consumption of digital platforms, highest being
gaming. Only 3% spike in digital advertising expense.

Less expense is due to the fear of the unknown and reliance
on tried and tested methods.

Key Takeaways

Achieve harmony between entertainment and selling in the
age of influencers

Advertisers should understand where the brand message
needs to take a forefront, and where consumer needs should
take a forefront.

Keep an open mind and be confident when you’re working with
new marketing ideas

Harness technologies in the right manner and be risk takers

DX2021 the algorithm, harness it and use it to our benefit DX2021
In future, marketers will not be competing to gain consumers,
they’ll be competing with algorithms so we can understand

Overcome the resource gap by investing in resources.
Inculcate a culture within organizations where we
encourage and arm people towards the fields.