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instances, they outrank their        Pillar Two:                         based on their constituency
        own members in power and             Members of Congress                 sweet spot—their reelection—
        influence. If a stakeholder can’t       Establishing and reinforcing     while the propane industry
        make the sale with a committee       the importance and influence of     needs to view politics as a
        staffer, it won’t make its way to    congressional staff is a critical   bottom-line enterprise. The
        the member. There is strong          step in building an advocacy        two need not be incompatible.
        empirical evidence in the            and leadership program on           There is, in fact, ample room for
        congressional literature, as well    Capitol Hill. Equally compelling    crossover.
        as the anecdotal, to back this       is the building of the member           The member of Congress
        argument. But there is one other     network. Whether the politics       views the constituent as an
        factor to consider, committee        is wholesale or retail, it needs    instrument of political success.
        staff need constituencies to be      to reflect the industry’s core      The propane stakeholder should
        effective. They need the issue       constituencies—propane              view the member of Congress
        background from the field—they       country, rural, in a traditional    as an instrument of added
        need stakeholders as much as         sense, conservative, pro-           business value.
        stakeholders need them. Thus,        business values, balanced by
        the stakeholder/committee            the societal move toward clean      Pillar Three:
        staff relationship is inherently,    fuels—and laser focused on          The Essential Partnership
        intensely, and of necessity,         the committees that matter          OF PERC and NPGA
        symbiotic. Committee staff           most to the industry—tax,
        are eager to build their power       appropriations, labor, energy           It is important for any
        by developing relationships          regulation.                         stakeholder to realize that in
        with the private sector that will       And the network at its           a complex institution such as
        provide policy ideas, substantive    core should reflect a targeted      Congress, picking your spots
        expertise, and political cover.      approach to advocacy reflecting     and your issues is critical. The
                                                                                 trade association affiliation is
                                             the fact that members of
                                             Congress seek their alliances                   continued on next page













































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