Page 10 - FPGA JulyAug20

Industry News

Propane Retailers Prepare to

Enhance Their Online Presence

By: Chris Lewis

s a result of COVID-19 Gray & Gray. business in the COVID-19 era.
and the increase in With this in mind, Richard In fact, failure to actively man-
Aonline activity, propane Goldberg, president of Warm age their rankings may be one
retailers need to pay more Thoughts Communication, of the biggest mistakes that
attention to their online pres- advises propane retailers to propane retailers make.
ence in order to capture more enhance their online presence Use social media to
customers and grow their busi- in the following ways. effectively grow brands.
nesses long term. Manage search engine op- Aside from branding, social
“Retailers must understand timization (SEO) continuously. media should also be utilized
that the game has changed Goldberg stresses that retail- to advertise, connect with
and that consumer behaviors ers must focus on increas- customers and shape public
and expectations will be differ- ing the number of keywords perceptions. Goldberg
ent going forward,” says Marty their websites rank for with believes there’s a strategy
Kirshner, director and energy Google, or else they’ll miss out to all of it too: what’s posted,
practice group chair at Gray, on future opportunities to win how often, when certain posts

ENHANCE

your outdoor space

TRI STATE
DISTRIBU TO RS
Serving Florida:
Jim Daus
386-717-8981
jdaus@tsdsupply.com

Melissa Everatt
954-683-8446
meveratt@tsdsupply.com

www.tsdsupply.com

10 Propane Magazine July/August 2020

https://www.lpgasmagazine.com/propane-retailers-
prepare-to-enhance-their-online-presence/