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14% increase in organic traffic and how to update properly and energy providers should be
searches to oil, propane, and utilize key words. Once on the using for marketing. “Facebook
HVAC companies’ websites; website, it is important to be is the platform that should be
an 18% increase in visits to able to find the key information used first and foremost,” Corbett
their websites generated by you are looking for. Prospective said. “Most don’t have the staff
paid search campaigns; a 10% customers are looking for to keep up with much more
increase in total leads; and an opportunity to become a than Facebook. It is better to
a 50% increase in Facebook customer. They don’t want to have a consistently updated
usage. search too hard for the key presence on one platform rather
“We have an opportunity information they are looking than a weak presence on three.”
now where He mentioned
customers are Instagram
looking to pay and Twitter
bills online, as the next
enroll in payment most popular
programs like platforms where
budget plans an energy
and automatic marketer may
payments, want to be.
review social “Facebook
distancing plus Google
policies, equals a lot of
and shop for search engine
equipment optimization.
such as water If you are not
heaters,” Corbett showing up in
explained. searches for your
“Prospects are services or for
looking to see water heaters,
if they can do etc., you are not
better than their current provider for. If not easily found, they may going to get optimum attention.
and looking for new customer move on.” You must be found by the
offers.” Corbett noted that while categories of services you offer
Yellow Pages used to be the in every town in your service
Marketers’ Website top method for finding a service territory.”
Mistakes provider, the internet has
As a carefully designed changed the game completely. Purpose of the Website
presence on the internet “Some young adults have never “Impressing potential
becomes more and more used the Yellow Pages. They customers should be the No.
important, BPN asked Corbett went straight to learning to use 1 purpose of your website,”
to identify the biggest mistake Google searches. Most adults of Corbett said. “The prospect
he sees in propane websites. all ages are now doing internet should feel you have the
“Most overlook the importance searches, so companies need to kind of company they seek,
of having the website be found be very savvy about key words the prospect should feel you
in the first place,” Corbett said. and the towns served being have what they want and are
“If you can’t be easily found, prominent on the webpages.” in their service area, and they
it doesn’t matter how good Virtual Webinar Helps should feel you are impressive
the website is. Knowing how Propane retail business with and different.” Don’ts include
search engine optimization and Marketing in new covid nornal photos of trucks/tanks only,
algorithms work is important. know purpose of website old company photos, outdated
It is good to have a dedicated reports bpn 112020BPN asked design, hiding where you
employee or outsource who Corbett if Facebook is the main serve, out-of-date specials,
understands these concepts social media platform retail failure to differentiate, and
8 Propane Magazine November/December 2020
