Page 9 - FPGA NovDec20

making it hard to find what is on turning passive website visits explained. “Now, most web
needed. Do’s include featuring into action?” He said that inviting searches are being done from
customer reviews, pictures of calls, form submits, and chats a mobile device and the advice
real people, making navigation are key tools for mobilizing new is ‘mobile-first,’ meaning sites
easy, a current design, addition customers. should be designed first and
of live chat, content that is Another key point Corbett foremost for the mobile screen
organized and helpful, mobile made was the importance of and adjustable to the desktop or
optimization, an answer to the site performance in a mobile laptop screen. Ninety percent of
question “Why us?,” and a people will move on from
call to action. your site if the mobile
Corbett noted that “Now, most web searches are being experience is bad; 88% of
factors most customers done from a mobile device and the people won’t come back
look for include advice is ‘mobile-first,’ meaning after a bad experience.” —
dependability, safety, Pat Thornton
reasonable prices, sites should be designed first and
niceness, easiness/ foremost for the mobile screen... SOURCE: www.bpnews.
convenience, and com, November,2020
efficiency. Overrated features environment. He pointed
are family owned, local, and out that websites used to be For more information
cheapest. designed first and foremost for
“Can customers interact with desktop and laptop computer CLICK HERE
the website?” Corbett asked. screens. “Later it was stressed
“Can customers pay on the site? that websites should also be
Is there a virtual showroom for ‘mobile-friendly,’ meaning
hearth products, grills, water the site should be adjustable
heaters, etc.? Are you focused to a mobile device,” Corbett

ENHANCE

your outdoor space

TRI STATE
DISTRIBU TO RS
Serving Florida:
Jim Daus
386-717-8981
jdaus@tsdsupply.com

Melissa Everatt
954-683-8446
meveratt@tsdsupply.com

www.tsdsupply.com

November/December 2020 Propane Magazine 9