Page 44 - Sales and Operations Handbook for Managers.pdf
P. 44
COMPETITIVE
ANALYSIS
Purpose
Competitive analysis is done quarterly and when a new
competitor opens to understand the competitive landscape, to
make sure that A-MAX has competitive products, premiums,
and fees. To make sure A-MAX is providing the best service to
customers.
Applicability
RSMs and DSMs will be able to understand the competition in
their market.
Prerequisites
Understanding of ITC
Understanding of Excel
Responsibilities
RSM- in charge of overseeing the process and ensuring that
the analysis is completed
DSM- in charge of visiting or calling competitors and getting
quotes which are forwarded to the RSM.
