Page 46 - Sales and Operations Handbook for Managers.pdf

DSM RSM Sales Director

1.Review the monthly
NSA competitor list
for new opening and
closing of
competitor stores in
the past month.

1. Research the top
competitors in the
region to evaluate
the rate, customer
service, and
presentation of
competitor.

2. Call or visit
competitor location
to gather data and
record on
Competitive
Analysis
spreadsheet.

3. Compare competitor's 4. Check the analysis for 5. Review the analysis
rates with Amax rates completeness and send and discuss with RSM
every quarter and send it to Sales Director to and DSM.
analysis to RSM. review.

6. Once analysis
7. Discuss the changes reviewed, if any changes
with the Office manager need to be implemented
and discuss any to stores or region,
strategies to implement communicate changes
in the office. with DSM to implement
with OM.