Page 49 - Sales and Operations Handbook for Managers.pdf

DSM’s work with Marketing to ensure their store location
has everything they need for the event. Based on these

leads, Sales agents will reach out to lead lists to market our

products.

For Local Event Marketing the DSM and/or RSM must be

involved in scheduling adequate resources to staff the
event. Also, the DSM must ensure that we’ve captured lead

and contact information and then create a call cadence for

the sales team to work the leads that were generated.

NOTE: Refer to Marketing SOPs for additional information
on Local Store Event Marketing.