Page 42 - Amata-one-report2020-en

1.2 Market and Competition

Most of the customers in Amata City Chonburi and Amata City Rayong Industrial Estates are giant and
well-known manufacturers. Also, most of them are multinational companies having good management of
environmental conservation.
As of December 31, 2020, investors from Japan are considered the major group in Amata City Chonburi
with approximately 62% in total, and at Amata City Rayong Industrial Estate with approximately 36% in total
is from China.
In 2020 during the spreading of COVID-19, the Company has stopped any travelling to aboard for sale promotion
activities but the Company has arrange to have the online sale promotion via application Zoom with investors,
governmental and private sectors to publicize our business and products.

Competitiveness of an industrial estate developer will be considered based on its location, quality of
infrastructure and utility supply and reputation of the developer.
The two Amata industrial estates in Thailand have the following advantages: -

• Perfect Location
Both Amata City Chonburi and Amata City Rayong are located in a perfect location not so far from Bangkok.
The two Amata industrial estates are located on the main highways with an easy access via Bangna-Trad
Highway and Bangkok Intercity Motorway.
Both Amata City Projects have also been upgraded to the Promotion Zone for target industries (EEC) that
the Thai government policy support to develop public utilities and government facilities.

• Perfect Infrastructures and Utilities
Amata industrial estates are developed under the concept “Smart City”. The estates are equipped with
integrated utility system and public facilities that are of quality and standard with the awareness of
environmental conservation. Amata Industrial Estate is the perfect place for working, living, and recreating
i.e. SISA primary international school, Thai-German Institute for technical training center, Satit Kaset School,
Suankularp School, many banks in the financial street, petrol service stations, Thai and Japanese restaurants,
accommodation like Amata Mansion and Amata Spring Golf Villa, Amata Spring Golf Club, Lotus Plus Mall
and Amata Viparam Hospital, etc.

• Land for Chinese Investors
Amata has joined hands with Holley Group of China to establish Chinese Zone for investors from China
mainland under the company named “Thai-Chinese Rayong Industrial Realty Development Co., Ltd”. There
are now a number of more than a hundred Chinese investors in Chinese Zone at Amata City Rayong Industrial
Estate. We have a team of Chinese sales and aftersales to take care customers from China. In 2020, a big
number of investors from China still interest to buy the land in this Chinese Zone due to the problem of Trade
War between China and the US and good reputation of Thailand.

• Superb Amata Aftersales Services
In addition to the above-mentioned, the main factor that makes Amata City Chonburi and Amata City Rayong
become famous is our aftersales service. Inside, Amata, we have offices of the Industrial Estate Authority of
Thailand (IEAT) and Customs Department to provide on-site services for all necessary licenses to investors.
Besides, the Amata aftersales service team shall provide support services to help new and existing
customers to get necessary permits for their operation and to help liaison with local government authorities.
The investors can get permits, licenses and any other support services including visa and work permit
without any additional service charges from Amata.

42 56-1 One Report 2020