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Results from interview; Country: Italy; Interview: Interview 3; Date of interview: 24/03/2021; Time of interview: 16:00pm; Duration of interview:
30:00 minutes

BIG DATA ARTIFICIAL INTELLIGENCE ANALYTICS
Domains Big Big Data is applied Big Data could be AI AI is applied (how AI could be applied in Analytics Analytics is Analytics could Comments
Data in (how they used applied (how they applied they used it) NO (how they could use it) applied applied in (how be applied in
applied it) could use it) (/) (/) they use it) (how they could
(/) use it)

Sustainability  Could be used in the  
large local wine
industry

Fertigation    Giving right level
of fertiliser

Viticulture   

Supply Chain cycle   

Vineyard management    Spraying for pests

General Operations   Could be used to 
increased scale to grow
business

Marketing   

Profitability   

Corporate Social   
Responsibility

Customer Services   

Retail Sector   

Internet Of Things   

Table 13: shows the Italy interview participant 3, interview result by BD, AI and analytics vs them

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