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Results from interview; Country: UK; Interview: Interview 1; Date of interview: 17/03/2021; Time of interview: 14:00pm; Duration of interview: 30:00
minutes
BIG DATA ARTIFICIAL INTELLIGENCE ANALYTICS
Domains Big Big Data is applied in Big Data could be AI AI is applied (how AI could be applied in Analytics Analytics is applied in Analytics could be Comments
Data (how they used it) applied (how they applied they used it) NO (how they could use applied (how they use it) applied in (how
applied could use it) (/) it) (/) they could use it)
(/)
Sustainability Aspects of Big
data AI and
analytics are
outsourced
Fertigation Spraying pesticides
Viticulture Growing forecast Using tractors Making models to plant
new vinyards
Supply Chain cycle
Vineyard Weather forecasting Quade machine
management planting things
General Operations Management Increasing efficiency
decisions
Marketing Get feedback
Profitability
Corporate Social
Responsibility
Customer Services
Retail Sector Get customer
feedback
Internet Of Things
Table 12: shows the UK interview participant 1, interview result by BD, AI and analytics vs theme
27
