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Results from interview; Country: Italy; Interview: Interview 2; Date of interview: 20/02/2021; Time of interview: 90;00am; Duration of interview: 30:00
minutes
BIG DATA ARTIFICIAL INTELLIGENCE ANALYTICS
Domains Big Data Big Data is applied in Big Data could be AI AI is applied (how AI could be applied in Analytics Analytics is applied in (how Analytics could be
applied (how they used it) applied (how they applied they used it) NO (how they could use applied they use it) applied in (how they
(/) could use it) (/) it) (/) could use it)
Sustainability  Save electric energy use  
wind power)
Fertigation  Reducing pesticides  
Viticulture    Soil management
Supply Chain cycle   Using correct pesticide 
and fertiliser
Vineyard management  Water saving Securing big data  Tractors to collect  Making vineyard efficient
data
General Operations  Wine production  
Marketing  Marketing wine  
Profitability   
Corporate Social   Making company 
Responsibility position more
sustainable
Customer Services   
Retail Sector   
Internet Of Things   
Table 11: shows the Italy interview participant 2, interview result by BD, AI and analytics vs theme

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