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Consolidated Interview results for Analytics
Analytics Analytics Analytics Analytics
(Country: Italy, Interview: 1) (Country: Italy, Interview: 2) (Country: UK, Interview: 1) (Country: Italy, Interview: 3)
Domains AI AI is applied (how AI could be applied AI AI is applied AI could be AI AI is applied AI could be AI AI is applied (how AI could be
applied they used it) in (how they could applied (how they used applied in applied (how they used applied in (how applied they used it) applied in (how
(/) use it) (/) it) (how they (/) it) they could use (/) they could use
could use it) it) it)
Sustainability    
Fertigation  Soil management    Giving right level of
fertiliser
Viticulture   Soil  Making models 
management to plant new
vinyards
Supply Chain cycle  Increasing Stock control   
production based
on products sold
Vineyard   Making   Spraying for pests
management vineyard
efficient
General Operations    
Marketing  Promotion   
Profitability    
Corporate Social    
Responsibility
Customer Services    
Retail Sector  Tracking customer   
hits
Data security    
Table 9: shows consolidated interview findings for interview participants using Analytics application

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