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Consolidated Interview results for Artificial Intelligence (AI) interview participants using AI application
Table 8: shows consolidated interview findings for
ARTIFICIAL INTELLIGENCE (AI) ARTIFICIAL INTELLIGENCE (AI) ARTIFICIAL INTELLIGENCE (AI) ARTIFICIAL INTELLIGENCE (AI)
(Country: Italy, Interview: 1) (Country: Italy, Interview: 2) (Country: UK, Interview: 1 (Country: Italy, Interview: 3)
Domains AI AI is applied AI could be applied AI AI is applied AI could be AI AI is applied (how AI could be applied AI AI is applied AI could be
applied (how they used in (how they could applied (how they used applied in (how applied they used it) in (how they could applied (how they used applied in (how
(/) it) use it) (/) it) they could use it) (/) use it) (/) it) they could use it)
Sustainability
Fertigation Could use for stone Spraying pesticides
cleaning
Viticulture Do not use because Using tractors
it could be costly to
use
Supply Chain Using correct
cycle pesticide and
fertiliser
Vineyard The person does not Tractors to collect
management believe it can be data
applied in Italy
General Increasing efficiency Could be used to
Operations increased scale to
grow business
Marketing
Profitability
Corporate Social Making company
Responsibility position more
sustainable
Customer
Services
Retail Sector
Data security
23
