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Results from interview; Country: Italy; Interview: Interview 1; Date of interview: 19/02/2021; Time of interview:14;00pm ; Duration of interview:
30:00 minutes
BIG DATA ARTIFICIAL INTELLIGENCE (AI) ANALYTICS
Domains Big Big Data is applied in Big Data could be AI AI is applied (how AI could be applied in Analytics Analytics is applied in Analytics could be
Data (how they used it) applied (how they could applied they used it) NO (how they could use it) applied (how they use it) applied in (how they
applied use it) (/) (/) could use it)
(/)

Sustainability   
Fertigation   Could use for stone  Soil management
cleaning
Viticulture   Do not use because it 
could be costly to use
Supply Chain cycle    Increasing production Stock control
based on products sold
Vineyard  Use for picking stones  The person does not 
management believe it can be applied in
Italy
General Operations  If the internet  
connection was good,
we would use it.
Marketing  Selling and marketing to   Promotion
consumer
Profitability  Using it to make money  
on website
Corporate Social   
Responsibility
Customer Services  Used to sell the product  
Retail Sector  Used to sell product and   Tracking customer hits
contact consumers
Data security  Secure customer data Depends on information  
Table 10: shows the Italy interview participant 1, interview result by BD, AI and analytics vs theme

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