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Consolidated Interview results for Analytics
    Analytics   Analytics   Analytics                    Analytics
 (Country: Italy, Interview: 1)   (Country: Italy, Interview: 2)   (Country: UK, Interview: 1)   (Country: Italy, Interview: 3)
 Domains   AI   AI is applied (how   AI could be applied   AI   AI is applied   AI could be   AI   AI is applied   AI could be   AI   AI is applied (how   AI could be
 applied   they used it)   in (how they could   applied    (how they used   applied in   applied    (how they used   applied in (how   applied    they used it)   applied in (how
 (/)   use it)    (/)   it)   (how they   (/)   it)   they could use   (/)   they could use
 could use it)                 it)                                  it)
 Sustainability                                   
 Fertigation         Soil management                            Giving right level of
                                                    fertiliser
 Viticulture                Soil           Making models      
 management       to plant new
                  vinyards
 Supply Chain cycle     Increasing   Stock control                          
 production based
 on products sold
 Vineyard                Making                     Spraying for pests
 management   vineyard
 efficient
 General Operations                                  
 Marketing     Promotion                              
 Profitability                                   
 Corporate Social                                   
 Responsibility
 Customer Services                                   
 Retail Sector     Tracking customer                             
 hits
 Data security                                   
 Table 9: shows consolidated interview findings for interview participants using Analytics application






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