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Consolidated Interview results for Big Data application
BIG DATA BIG DATA BIG DATA BIG DATA
(Country: Italy, Interview: 1) (Country: Italy, Interview: 2) (Country: UK, Interview: 1) (Country: Italy, Interview: 3)
Domains Big Data Big Data is Big Data could Big Data Big Data is Big Data could be Big Big Data is applied in Big Data could Big Data Big Data is Big Data could be
applied applied in (how be applied applied applied in (how applied (how Data (how they used it) be applied applied applied in applied (how
(/) they used it) (how they (/) they used it) they could use it) applied (how they (/) (how they they could use it)
could use it) (/) could use it) used it)
Sustainability   Save electric   Could be used in
energy use the large local
wind power) wine industry
Fertigation   Reducing  
pesticides
Viticulture    Growing forecast 
Supply Chain    
cycle
Vineyard  Use for picking  Water saving Securing big data  Weather forecasting Quade machine 
management stones planting things
General  If the internet  Wine  Management 
Operations connection was production decisions
good, we would
use it.
Marketing  Selling and  Marketing wine  Get feedback 
marketing to
consumer
Profitability  Using it to make   
money on website
Corporate Social    
Responsibility
Customer  Used to sell the   
Services product
Retail Sector  Used to sell   Get customer 
product and feedback
contact
consumers
Data security  Secure customer Depends on   
data information

Table 7: shows consolidated interview findings for interview participants using BD application
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