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Participant 1 - UK (Transcript Analysis)
Type 4 Type 5 Type 6 Type 7 Type 8 Type 9 Type 10 Type 11 Type 12 Type 13 Type 14 Type 15 Type 16 Type 17 Type 18
Benefits Applications Disadvantages Sustainability Fertigation Viticulture Supply chain Vineyard General operations Marketing Profitability/ Corporate Customer Retail sector Data
cycle management cost Social services security
Responsibility
N/A Nil BD Monitor weather for Analytics Cost of expensive N/A Nil N/A Nil AI Vineyard yield estimates N/A Nil N/A Nil BD Management decision Analytics Marketing, social media N/A Nil N/A Nil N/A Nil BD Sales N/A Nil
vinyard operations software and google ads
BD Weather stations ( new Analytics Resources and skilled AI Operations management - AI Production yield estimate
findings not found in staff to analyse estimating work volumes
literature) resources (yield from vineyard)
BD Grower degree days AI BD Grower Degree Days to BD Enable management
(not mentien in the indicate the time by which decisions
litreture) the vineyard must harvest
the grapes (new finding not
identified in literature
search)
AI Do not currently use. Could AI Vineyard operations
probably use in vineyard. systems
AI Vineyard operations -
pruning, etc
Table 5: shows the interview findings from UK participant no 1.

Participant 3 - Italy (Transcript Analysis)
Type 4 Type 5 Type 6 Type 7 Type 8 Type 9 Type 10 Type 11 Type 12 Type 13 Type 14 Type 15 Type 16 Type 17 Type 18
Benefits Applications Disadvantages Sustainability Fertigation Viticulture Supply chain Vineyard General Marketing Profitability/ Corporate Customer Retail Data
cycle management operations cost Social services sector security
Responsibility
N/A Nil N/A Nil N/A Nil N/A Nil General Spraying for disease and AI Vineyard weed N/A Nil N/A Nil N/A Nil N/A Nil N/A Nil N/A Nil N/A Nil N/A Nil N/A Nil
pests management and vine
pruning
General Spraying to provide more AI Vineyard pesticide
vitimins management control
Analytics Using analytics for weed
control
Analtyics Using analytics for fertiliser
management

Table 6: shows the interview findings from Italy participant no 3.

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