Page 12 - The Real truth about Traffic

Let‟s End The Myth Once And

For All…

There is no such thing as FREE traffic.

All traffic has a cost: time or money.

So- if you are going to try to 'fly' doesn't it make sense to at least build the glider first, and
then to strap on the engine?

Doesn‟t it make sense to build an aircraft that can fly, before you add power?

Doesn't it make sense to design a website that can convert traffic into sales before you
even think about getting traffic?

Traffic + Conversions = Sales

Most (especially newbies) think it's: Traffic = Sales

2000: Pets.com went on a traffic rampage... they spent millions on superbowl ads... in less
than 1 year- were out of business.

(c) Matt Lloyd,
www.mobe.com