Page 50 - DaggaBay Magazine Issue 4

From seed to sale, the entire
cycle of a cannabis product's
creation and distribution
needs to be properly
managed. That's why people
with a project management or
business management
background are often sought
by cannabis companies. They
need professionals who can
help plan and oversee
budgets, operations, and
timelines.

Product managers are responsible for
guiding the success of a product and
leading the cross-functional team that
is responsible for improving it. It is an Product managers provide the deep
important organizational role that product expertise needed to lead the
sets the strategy, roadmap, and organization and make strategic product
feature definition for a product or decisions. They often analyze market and
product line. The position may also competitive conditions, laying out a
include marketing, forecasting, and product vision that is differentiated and
profit and loss (P&L) responsibilities. delivers unique value based on customer
In many ways, the role of a product demands. The role spans many activities
manager is similar in concept to a from strategic to tactical and provides
brand manager at a consumer important cross-functional leadership —
packaged goods company. most notably between engineering,
marketing, sales, and support teams.

The product manager is the person
responsible for defining the why, when, and
what of the product that the engineering
team builds. This means they lead cross-
functional teams from a product's
conception all the way through to its
launch.