Page 42 - World Airnews Magazine October Edition 2020

AVIONICS

TURKISH AIRLINES SIGNS

TECHNOLOGY DEAL

delivering its offers consistently to all

travellers.
ollowing a recent expansion of The airline was already using the Ama-

Fits fl eet, Turkish Airlines is now deus Flex Pricer solution and it has now
fuelling its vision with new technology. signed for the entire Shopping portfolio

The airline has signed an IT deal with in the Amadeus Offer Suite.
Amadeus that will help it deliver per- The suite will equip Turkish Airlines
sonalized offers to travellers across all to be able to integrate content via NDC

platforms and devices. into the airline’s existing infrastructure,

The Turkish flag carrier is aiming to ex- catapulting it to distribute content via
pand its customer reach with a series of NDC in the near future.

new shopping solutions from Amadeus’ The deal comes at a time when Turkey’s

Offer Suite. These flexible and mod- national flag carrier – currently operating

ular solutions will allow the airline to with 360 aircraft, and flying to the most

connect with new market channels and destinations in the world, over 320 across

develop a future-proof retail strategy. 126 countries – continues to expand its

Most significantly, Turkish Airlines operations. From 2017 to 2019, the airline

will be the first airline to adopt Massive increased its passenger numbers from

Search, a solution which will help it 69 million to 75 million and it expects to
deliver the most relevant and bookable reach 120 million by 2023.

fares to travellers. “These are exciting times at Turkish.

Massive search capabilities are be- Now, as the sector eyes recovery, we

coming more and more critical for the will push the bar when it comes to

entire travel industry as digital infra- searching and shopping for our fares,
structure must swiftly deliver results delivering the content our travellers

in the face of rising look to book ratios, want in a quick and consistent way, no

which have grown from 10:1 to 1000:1 matter the channel,” said Ali Serdar Africa, Amadeus says: “This partnership with Turk-
over the last two decades. Yakut, CIO, Turkish Airlines. ish Airlines is a testament to our simple, agile and

Whether customers are searching for Ali Serdar Yakut continued, “Istanbul is open approach that allows our partners to easily

flights on Turkish Airline’s own channels, at the crossroads between Europe and integrate our technology within their own IT eco-
through a metasearch, online travel Asia, and our new hub inaugurated last system. We look forward to further continue our

agency, or an online ad, Amadeus’ tech- year gives us more capacity to connect work with the airline in the field of merchandising

nology will ensure that travellers get a to new destinations. The new facility as we support the airline’s ambitions to deliver a
consistent, accurate and fast response. will serve 200 million passengers annu- world-class experience to its travellers.

This standalone IT agreement follows ally, unlocking momentous opportunity “We are particularly proud to be part of Turkish

an extended distribution agreement for growth. Amadeus’ trusted technolo- Airline’s expansion at a time when Istanbul is

signed with Amadeus last year. Amade- gy and solid on-the-ground support will reinforcing its position as a major global aviation

us’ global network of travel sellers con- help us reach our ambitions.” hub with the addition of new capacity and its

tinue to support the airline’s expansion Maher Koubaa, Executive Vice Pres- third independent runway just completed a few
plans, extending its reach efficiently and ident, Airlines, Middle East, Turkey & months ago.” Q

EMERGENCY LANDING

Recently while flying between Istanbul
and Bamako in Mail, this Boeing 737-
900ER was forced to make an emergency

landing after the waters of an eighth-
month pregnant woman broke while en
route on the six and an half hour flight.

The woman gave birth at the Mater Dei
hospital later that same evening. There
were two doctors on board who assisted

the woman. Malta Air Traffic Services

personnel did a terrific job, to bring the
aircraft in to land in the shortest possible

time. Photographer: Mario Caruana

World Airnews | October 2020
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