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From our home city of York, we very
quickly became a national buying
group with practices from as far
afield as Benbecula joining the group
to take advantage of the profitability
to be gained. The team built a close With a new base of customers With an ever-growing medical
relationship with the customer contacting us and purchasing equipment offering, study day base
base, providing bespoke quotations, though us on a daily basis, it was and as the largest pharmaceutical
sourcing equipment through third decided that instead of promoting distributor in the UK, we were
parties, and organising and ordering third party suppliers, PHOENIX delighted to win the Medical Supplier
on behalf of members. We continued Healthcare Distributions delivery of The Year award. Internally, we
to expand our portfolio of suppliers to and warehousing capacity should be took on the manufacturer discount
cover all of a practices requirement capitalised on. We began to supply scheme administration from
and became the first one stop shop medical equipment, consumables PHOENIX Healthcare Distribution
for all purchasing needs. and single use instruments directly. and expanded the data team.
2008 2010 2012

2009 2011 2013

Whilst the dispensing membership As our team grew ever larger here at In early 2013, we created a dispensing
continued to expand and reach PSUK, we secured new premises and support team to mirror the activities
unprecedented numbers in the moved out of the PHOENIX depot in of the sales managers on territory.
market, the non-dispensing business York. The relocation allowed for an The aim was to focus on each
also flourished. We set up a telesales increase in staff and for the business practice individually and tailor the
team to reach the 9500 non- sectors to be segmented resulting sales message to meet their specific
dispensing practices in England in a more streamlined approached. needs. Using bespoke data the
and Wales and spread the message Further developments included support team contacts the practices,
about the profitability of ordering the launch of a website where all highlighting cost saving initiatives for
PA Items into the practice, rather practices could procure the full both the NHS and the practice.
than buying through or sending a product portfolio. We also appointed two Business
prescription to the pharmacy. Within Development Managers to enhance
a few months we had a trading base the relationships between PSUK and
of over 2000 customers. our commercial partners and were
awarded Medical Supplier of the Year
2013.

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