Page 14 - P4403.59-V57_Numark Pharmacy Magazine Nov 24 print

The ultimate secret to making

your pharmacy unmissable online!

Let's face it, in today's digital age if you’re not online, do you even exist? With
everyone glued to their screens (and definitely Googling their symptoms before
consulting anyone), pharmacies need to be front and centre when someone types
in “pharmacies near me” into their search bar.

In fact, a survey of 1,013 adults revealed that people are more likely to Google a
rash before even showing it to their partner. So, if your pharmacy isn’t showing up
in those searches, you might as well be invisible.
But fear not! Local SEO (aka Search Engine Optimisation) is here to save the day
and trust us—it’s not as scary as it sounds. This is going to help you soar to the top
of search results when potential customers in your area need healthcare services.

Here’s what you need to do to make your pharmacy stand out locally…

Claim your Google Business Profile
Imagine this: a customer searches “pharmacy near me” and
BAM—you’re the first thing they see. That’s the magic of a
properly set up Google Business Profile. We’ve raved about
it in our September magazine, so go back and take a look!

Local keywords are your besties
Load up your website, blogs, and social media
with phrases like “[your town] pharmacy” or
“prescription services in [your area].” If Google were
a person, these keywords would be like whispering,
“Hey, over here! We’ve got what you’re looking for!”
The power of positive reviews
There’s nothing like glowing reviews to
boost your local presence! Encouraging
satisfied customers to rave about you
is like giving Google a love note, saying,
“We’re trustworthy, put us at the top!”

NAP Consistency (No, It’s Not a Sleep Thing)
NAP = Name, Address, Phone number. Keep it
consistent across your website, social media, and
directories, or else Google’s going to think you’re playing
hide-and-seek. Spoiler: Google’s not into games.

Local Search Engine Optimisation isn’t rocket science—it’s your
secret weapon to getting more eyeballs from the people around you.
Keep an eye out for more of our digital marketing tips coming soon!

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