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Aligner section

Align Technology Launches Essentials

by invisalign™ in india to Expand

Orthodontic Treatment to More Patients

Align Technology is the company that revolutionised the orthodontic option to Invisalign providers for treating adult patients with Class I
industry with the introduction of the Invisalign® system of clear malocclusion, which is in line with the growing aesthetic needs in this
aligners and iTero™ intraoral scanners. Today, after 25 years, doctors segment. Essentials by Invisalign uses the EX 30 material for aligners,
in over 120 markets use the Invisalign system and iTero scanners which Invisalign system used before the introduction of SmartTrack
and have improved smiles for over 14 million patients – from simple material. It will offer a maximum of 20 stages with a recommended
tooth alignment to complex corrections, kids and teens to adults, aligner change time of two weeks. This new product will be incorporated
orthodontics to multi-disciplinary restorative treatment. into the current Invisalign portfolio and be available to all Invisalign-
Align entered the Indian market in 2015; since then, they have trained providers at an attractive, always-on price point.
invested in building the Invisalign brand among prospective patients, “We are very optimistic about the India market and excited about
created a strong network of Invisalign providers, supported by their the opportunities a product like Essentials by Invisalign, developed for
teams across the country, and invested in continuous education of the India, can do in the hands of a trained professional,” said Raj Pudipeddi,
Indian Orthodontists who partner with them. Align chief product and marketing officer, executive vice president and
With the rise of direct-to-consumer (DTC) orthodontic brands managing director, Asia Pacific. “Now, doctors can give their patients
recently, there is a growing concern about the lack of doctor supervision the premium treatment they deserve at an affordable price, which
throughout the treatment process. While DTC aligners may be an will help alleviate the overall patient conversation and experience.
affordable way to treat simple cases, there are potential complications Essentials by Invisalign will also offer our doctors maximum revenue
that can arise from unsupervised treatment. opportunities and lean on our digital workflows – saving valuable time
In April 2023, Align launched a new product, “Essentials by and they can decide if they want to spend that time in their clinics
Invisalign”, for the Indian market – the first market in the world to or their personal priorities. This launch will bring Align closer to our
get this product. With Essentials by Invisalign, Align aims to offer vision of bringing clear aligner treatment to the masses.”
doctors an affordable solution while still providing patients with the Align is committed to providing doctors with the best tools and
best possible care under the supervision of trained professionals like solutions to deliver exceptional care to millions of patients around the
Orthodontists. It is the culmination of input from Indian doctors and globe. Essentials by Invisalign will further strengthen our portfolio of
patients, along with Align’s extensive global expertise from the existing products to cover the complete spectrum of patient needs, from pre-
Invisalign system which is reputed to be the most advanced clear teens to adults and from an affordable product to the best-in-class
aligner system in the world. It aims to provide an affordable treatment comfort and predictability that Invisalign clear aligners offer.

2 CASE PRESENTATiONS TREATED WiTH iNViSALiGN
Presented here are two sample cases that can be treated with Essentials by Invisalign
CASE PRESENTATiON 1
A male patient presented with Class I molar and canine relationship with moderate crowding, uneven smile line, open bite, especially in lateral
incisor region.

Fig 1a: Pre-Treatment Intra Oral Images
58 Dental Practice i March-April 2023 i Vol 19 No 2