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Where is Your Customer?

                      Stage 1      Stage 2              Stage 3      Stage 4   Stage 5
                      Ad Hoc   Opportunistic         Repeatable     Managed   Optimized

                                              According to IDC’s                         High
                                              Enterprise Mobility
Mobility Performance                          Survey (Feb14), the                        Mid
                                              majority of European
                                              organisations are at
                                              the "repeatable"
                                              stage of maturity

                                              Only 15% had rolled                        Low
                                              out 2 or more mobile
                      Stage 1      Stage 2    apps                   Stage 4   Stage 5
                      Ad Hoc   Opportunistic                        Managed   Optimized
                                                        Stage 3
                                                     Repeatable
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