Page 52 - GSPR - Cross Architecture Sales plays
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Global Partner Organization





         Mapping Sales Plays: Messaging




          Must be a Story that is:


          • About your customer:


              • Their business problems to get beyond IT

              • How they can be solved.

              • They or someone like them are the heroes.


          • Simple:

              • Logical.


              • Easy to consume, remember and re-tell.
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