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P. 52

Engaging with
Business Decision Makers

 Sales    Pain Points       Questions                      Implications
Director
          Pipeline          1. What are your processes     Sales teams are
          Management and          for engaging with        constantly seeking
          Team Performance        prospects and existing   new ways to improve
                                  customers?               performance.
                                                           Collaboration tools for
                            2. What processes do you       easy voice and video
                                  use to manage            communications are
                                  opportunity pipelines?   essential for being
                                                           competitive.
                            3. How do you measure          Often IT teams are
                                  team performance?        slow to deliver the
                                                           right apps for sales.
                            4. What collaboration tools    A Cloud service will
                                  does your team use to    improve application
                                  engage with prospects    rollout times and
                                  and customers?           hosted collaboration
                                                           means minimal capex
                            5. How quickly does your IT    requirement.
                                  organization respond to
                                  providing the tools and
                                  apps your team needs to
                                  be competitive in your
                                  market?
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