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Engaging with Business Decision Makers

  Chief        Pain Points  Questions                      Implications
Financial
           Cash Flow and    1. How much of your IT         Most CFOs are
 Officer   Financial              spend is funded using    unaware of the benefits
           Performance            Capex?                   of Cloud Services.
                                                           These questions use
                            2. How are you planning to     the language of finance
                                  improve cash flow by     to get them interested
                                  switching to an Opex     (Opex, Capex, Cash
                                  model for IT and         flow, risk).
                                  communications?          This makes it easier to
                                                           engage and gives you
                            3. What would be the           the opportunity to
                                  advantages of having     educate a valuable ally.
                                  your IT delivered on a
                                  pay as you go basis?

                            4. How would it help the
                                  cash flow if you were
                                  able to increase or
                                  reduce your IT expense
                                  as you need to?

                            5. How would it help if we
                                  could show you a way of
                                  reducing the risk of
                                  implementing IT
                                  projects?
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