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counts & Markets
An analysis of an organization’s strengths and
weaknesses alongside the opportunities and
threats present in the external environment.”[1]
Involves the collection and portrayal of
information about internal and external factors
which have, or may have, an impact on
business.”[2]
It is a framework that allows managers to
synthesize insights obtained from an internal
analysis of the company’s strengths and
weaknesses with those from an analysis of
external opportunities and threats.”[3]
