Page 44 - HSCR
P. 44

Engaging with Business Decision Makers







            Head of                               Pain Points                   Questions                       Implications
           Customer                            Contact center       1. How do you measure the             Contact centers often
            Services                           efficiency and          efficiency of your contact center   use expensive IT

                                               Customer Loyalty        team.                              solutions that are difficult
                                                                    2. What collaboration tools do you    to justify, yet the benefits
                                                                       use for communicating with         are recognized.
                                                                       customers?                         Aim to focus on one or
                                                                    3. How do you measure and track       two key processes and
                                                                       customer loyalty?                  find out where
                                                                    4. How are your customer care         improvements can be
                                                                       processes supported by IT          easily monitored and
                                                                       applications?                      measured.
                                                                    5. What challenges do you face by     Explain how Cloud
                                                                       delays in bringing new IT          Services and Hosted
                                                                       applications into service?         Collaboration is ideally
                                                                                                          suited to customer care
                                                                                                          and how it can be
                                                                                                          delivered on a pay as
                                                                                                          you go/grow model.
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