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OC30202 Business Tourism

Supplementary Subject Learning Area of Occupation
Level M.4 Semester 2 60 Periods : 1.5 Credits

The learning area of this course is aimed at increasing significance of business tourism internationally
and particularly the growth of the global sector tourism context, to examine the role the exhibition industry
within the business tourism sector globally. This course introduces the students to study the topics of the
travel and tourism products and services include tourism products, the roles of tour operators and travel
agents, facilities for travel and tourism, and features of worldwide transport. The topics of marketing and
promotion include role and function of marketing and promotion, market segmentation and targeting, and
product-price-place-promotion as parts of marketing mix. The topics of the marketing and promotion of
visitor include the operation, role and function of tourism authorities, the provision of tourist products and
services, basic principles of marketing and promotion, the marketing mix, leisure travel services, and business
travel services and develop their thinking skills towards the 21st century.

The teaching procedures introduced in this course focus on problem solving, decision making and
working process. Learning educational games and activities can be used to teach students how to apply
concepts and theories to topics related to tourism. Rules for playing learning games are suggested along
with sample games involving the typology, signs and semiotic theory, the relation of myth to everyday life
and travel, and Freud's structural hypothesis. Recall select and present relevant information. Demonstrate
and apply knowledge with understanding of the correct use of the following in the travel and tourism
industry: commonplace terms, definitions and facts, major concepts, models, patterns, principles and
theories. Throughout the course students can collect evidence from both local and international sources,
under guidance or independently, and be aware of the limitations of the various collection methods. Apply
knowledge and understanding to select relevant data, recognise patterns and analyse evidence in travel
and tourism manner.

The course also enables students to instill the desirable characteristics, including knowledge in
tourism context, professionalism, strong sense of ethics and values, high communication skills, critical
thinking and problem solving skills, leadership, teamwork, good confidence, decisiveness, fairness,
enthusiasm, knowledge, creativity and being healthy and well-balanced.

Course Learning Outcomes

1. Communicate their ideas and opinions in an accurate, concise, and logical manner in travel and
tourism perception.
2. Contextualize tourism within broader cultural, environmental, political, and economic dimensions
of society.
3. Critique tourism practices for their implications locally and globally.
4. Interpret and evaluate tourism as a phenomenon and as a business system.
5. Explain the diverse nature of tourism, including culture and place, global/local perspectives, and
experience design and provision.
6. Identify and assess relationships and networks relative to building tourism capacity.
7. Apply relevant technology for the production and management of tourism experiences.
8. Plan, lead, organize and control resources for effective and efficient tourism operations.
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