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8. Operate a business with key positions and human capital needs – whether work can be completed
by the owner or whether employees or service providers are needed; not forgetting taxes,
intellectual property issues of trademarks, copyrights, and patents.
9. Follow standard operating procedures, leading to sustainability, and set a milestone as part of a
growth strategy.
10. Handle marketing and sales with a successful strategy, including the costs/benefits of finding
customers, retaining customers and developing a relationship with repeat customers via web
sites, brochures, social media, and advertising.
Total: 10 Learning Outcomes
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