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Pandemic Outbreak: Resilience of Hotel Industry



















                                INTRODUCTION TO COVID-19










                                Coronavirus 2019 (COVID- 19) is a contagious disease caused by coronavirus 2 severe acute respiratory syndrome



                                (SARS- Co V- 2). I t was first identified in December 2019 in Wuhan, China, and has since spread to the rest of the




                                world, resulting in pandemic outbreak.  When China' s lockdown was announced on 26th January 2020 to curb




                                the deployment of Covid- 19, Malaysian tourism industry stakeholders were caught up in the delay, cancellation



                                and burden of returning orders.









                                Till March 2020, Malaysia Association of Hotel (MAH) has recorded, total number of hotel' s lost revenue has




                                increased more than 193 thousand overnight rooms, which almost nearly to RM 76 million due to pandemic




                                outbreak.


                                   01.                                                                                                                                      02.














                                 Cancellation of room bookings                                                                                                              Malaysian tourism industry





                                 alone has caused more than RM                                                                                                              stakeholders were caught up in




                                 75 million in room revenue for                                                                                                             the delay, cancellation and





                                 the hotel industry in Malaysia,                                                                                                            burden of returning orders.




                                 around 193 000 room nights.

















                                 BUSINESS IMPACTS PRIOR PANDEMIC









                                 The hotel was affected when China first announced lockdown of its own citizens on 26th January 2020.




                                 Furthermore, the cancellation of direct bookings began to come in, demanding refunds that not only lost revenue




                                 but also vacated rooms. On the other hand, the same situation goes to group bookings and travel agents



                                 demanding immediate refunds as they have also received cancellations from their overseas counterparts.










                                 The matters became worse, when the pandemic outbreak is gradually increasing not only China, but also



                                 domestic tourists and neighboring countries, all fearful of Covid- 19 ' s deadly travel and contracts.










                                 The number of early cancellations has swelled and to date (as of 20th March 2020) , cancellation of room



                                 bookings alone has caused more than RM 75 million in room revenue for the hotel industry in Malaysia, around




                                 193 000 room nights. This does not include cancellation of events, conferences, exhibitions, meetings and food &



                                 beverage losses.
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