Page 21 - creatingvideos

CHOOSE GOOGLE-FRIENDLY

KEYWORDS

A great YouTube channel starts with great Search Engine Optimization

(SEO). And great SEO starts with understanding what users are

searching for. It turns out, people don’t just look for videos on
YouTube; they use Google too. “YouTube” was the second most

popular search term in 2018. Google now prioritizes video over other

content for many searches. There’s no set rule for which keywords

will help your YouTube video rank well. But a bit of reverse-
engineering can go a long way. Here’s how to find a Google-friendly

keyword for any video:

Identify possible keywords with a tool like the Google Ads Keyword
Planner.

Google one of your options.
Scan the Search Engine Results Page (SERP) for each keyword. Are the
top-ranking results videos or written content?

Tweak your keyword and try again. Try adding words like “How to” or
“Tutorial” if you’re having trouble getting video results.

Choose a keyword that prioritizes video and suits your content.
For example, Photoshop Tutorial” turns up far more video results than
“Photoshop Tips”.

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