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OPTIMIZE YOUR DESCRIPTIONS
We have a complete guide to writing effective YouTube
descriptions, which has tips for both individual video
descriptions and channels. Here are a few of the key takeaways:
Front-load your keywords in the description and title
Stick to the 5000-characters limit
Create a “contents page” with timestamps that help viewers
find what they’re looking for
Add links to relevant playlists (more on this later)
Include a few relevant hashtags. Be sure to follow YouTube’s
hashtagging rules before you post
You can also mention keywords in the video itself. But just like
with text, people lose attention quickly. Use a couple of
keywords during a brief intro for best results.
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