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Offer Real Value

This may seem obvious, but it’s still worth

saying. Great content is the best way to keep

viewers engaged—and the most effective way

to rank well in search. That’s
because YouTube’s ranking system prioritizes

the viewer’s experience.

• Before you publish any video, ask yourself:

• What problem does this video solve? video

• Is it entertaining?

• Will it improve viewers lives in any way?

Our “How to Use Hoot suite in 13 Minutes”

video is one of our most popular to date. By
breaking things down step-by-step, we helped

viewers master a new tool. Provide real value,

and you’ll be rewarded with real engagement.

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