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USE CONCISE, DESCRIPTIVE TITLES
The title is the first thing users see when they find your content. And if
it isn’t punchy, it might be the last. Here are some basic tips for writing
strong YouTube titles:
• Keep it short and sweet. The most popular YouTube videos tend to
have the shortest titles. Stick to 60 characters or less or some of
your title may get cut off when displayed.
• Include your keyword(s) in the first half of the title to avoid losing
valuable information. Most online readers focus on the beginning of
the sentence and skip the rest.
• Engaging doesn’t mean clickbait. The best headlines offer an
obvious benefit or create an emotional reaction. Clickbait is
tempting, but can damage your channel’s reputation in the long
term.
Still can’t come up with a title? YouTube’s autocomplete feature is a
great way to find popular keywords. Start by searching for a particular
theme or topic, and see what title YouTube suggests.
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