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P. 26

DON’T FORGET ABOUT METADATA





                                                                        YouTube’s metadata guidelines emphasize two things when it comes

                                                                        to using keywords:



                                                                        • Be honest.


                                                                        • Choose quality over quantity.


                                                                        These rules also apply to features like tags and categories. Only

                                                                        include tags in the “tags section” of your upload—not the video

                                                                        description. Add one or two categories to help YouTube understand

                                                                        who to recommend your video to.



















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