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WORK WITH BRANDS
Brand partnerships are another way to broaden your reach. They can
also help you come up with new content when you’re stuck for ideas.
But there’s one golden rule to any successful partnership: Be
authentic. Identify brands that reflect your personality and your
audience’s needs. Does it make sense to partner with them? Will it
provide value to your viewers? If not, keep looking. Inauthentic
videos can do more damage than good. This collaboration
between Tasty and Sun-Maid is fun, relevant, and useful.
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