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Make Playlists




          Playlists are a great way to get people

          watching more of your content in one go.

          That’s because these collections are a little
          addicting. As soon as one video ends, the

          next begins.     Playlists also help with

          discoverability. Videos in a playlist are more
          likely to appear in YouTube’s Suggested

          Videos column. Plus, playlist titles are a great

          place to add keywords.

          You can create effective playlists in two ways:


          • On your channel page, group existing
             videos together under a common theme.
             This keeps viewers on your channel and
             not your competitor’s.

          • Collect videos     from   other   relevant
             influencers or partners. This signals to
             your viewers that you’re “in the know”
             and encourages them to share your
             playlists.

          LEGO’s “How To Make…” playlist keeps

          viewers watching for hours.




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