Page 37 - creatingvideos
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ADD A CALL-TO-ACTION
Include an awesome CTA in your video to make the most of your
hard-earned audience. Maybe you want to push your viewers to like
or share your video. Maybe you want them to click through to your
website. Whatever the “ask,” the best CTAs are always clear,
compelling, and urgent. YouTube just released a new call-to-action
extension for in-stream ads. But there are also lots of free ways to
add CTAs to videos:
Direct Host-Mentions: Look into the camera and verbally tell viewers
what you want them to do.
Video Descriptions: Ask viewers to comment, share, or like your
video in the description itself.
End Cards / Screens: Add a customizable screenshots to the
beginning, middle, or end of the video. These powerful visual cues
add punch to your CTA.
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