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CROSS-PROMOTE YOUR CHANNEL
Reach out to audiences outside of YouTube to build community around your
channel. Find ways to incorporate videos into your blog, email newsletter, and
other social media accounts. There are lots of creative ways to cross
promote that don’t involve posting the same message twice. But here are some
Video clip
simple ideas to get you started:
• Social media
Different social strategies work well for different platforms. Tools like Hoot
suite can help streamline this process—especially if you’re using lots of different
social media. Brush up on the recommended video specs for each social
platform, then optimize your video accordingly. Again, make sure your brand’s
overall look and feel is consistent everywhere. And make sure you use different
captions every time you post. GIFs are a fun way to promote YouTube videos on
Twitter.
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