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5. MARKET RATIOS




             - ALSO CALLED INVESTORS RATIO. RELATE A FIRM’S STOCK PRICE TO ITS EARNINGS AND BOOK VALUE PER
             SHARE


       Types of ratio          Definition                   Formula                    Indicator


      A) Earnings per Profit earned per                                                        
      share              unit of issued share                               ℎ            ↑ Market
                                                     .                         ℎ                     
                                                                                      value will be
                                                                                      high      the
      B) Dividend per It       indicate    the                                        firms   stock
                                                                                       
      share              amount of dividend                                           price     will
                                                     .                         ℎ                     
                         received           by                                        increase
                         ordinary
                         shareholder





      C) Dividend        Indicates         the
                                                                                ℎ      
      payout ratio       proportion         of                                     ↑ The     higher
                                                                               ℎ      
                         earnings    that    is                                       P/E      ratio

                         distribution                                                 high growth
                         dividend           to                                        potential
                         shareholder                                                  and low risk


                         It   compares     the

      D) Price           current       market
      earnings ratio     price with earnings
                                                                                    ℎ      
                         to          establish
                                                                               ℎ      
                         whether a stock is
                         overvalued         @
                         undervalued


      E) Dividend        Indicates dividend

      yield              per share received
                                                                                               
                         by the shareholder
                                                                               ℎ                 
                         with the current
                         market share price
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