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CHAPTER 3 • Integrative Managerial Issues 101
GeNerAtIoNAL DIffereNCes. Managing generational differences presents some
unique challenges, especially for baby boomers and Gen Y. Conflicts and resentment can
arise over issues ranging from appearance to technology and management style.
What is appropriate office attire? That answer may depend on who you ask, but more
importantly, it depends on the type of work being done and the size of the organization. To
accommodate generational differences in what is considered appropriate, the key is flexibil-
ity. For instance, a guideline might be that when an employee is not interacting with someone
outside the organization, more casual wear (with some restrictions) is acceptable.
What about technology? Gen Y has grown up with ATMs, DVDs, cell phones, e-mail,
texting, laptops, and the Internet. When they don’t have information they need, they just enter
a few keystrokes to get it. They’re content to meet virtually to solve problems, while baby
boomers expect important problems to be solved with in-person meetings. Baby boomers
complain about Gen Y’s inability to focus on one task, while Gen Y’ers see nothing wrong
with multitasking. Again, flexibility and understanding from both are the key to working
together effectively and efficiently.
Finally, what about management style? Gen Y employees want bosses who are open-
minded; experts in their field, even if they aren’t tech savvy; organized; teachers, trainers,
and mentors; not authoritarian or paternalistic; respectful of their generation; understanding
of their need for work-life balance; providing constant feedback; communicating in vivid and
compelling ways; and providing stimulating and novel learning experiences. 63
Because Gen Y employees have a lot to offer organizations in terms of their knowledge,
passion, and abilities, managers have to recognize and understand the behaviors of this group
in order to create an environment in which work can be done efficiently, effectively, and with-
out disruptive conflict.
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