Page 292 - Fundamentals of Management Myths Debunked (2017)_Flat
P. 292

CHAPTER 9   •  Foundations of Individual Behavior    291
                    What Role Do Attitudes Play in Job Performance?



                    9-2     Explain the role           You sure have an attitude!
                          that attitudes        Attitudes are evaluative statements, either favorable or
                          play in job           unfavorable, concerning objects, people, or events. They
                          performance.          reflect how an individual feels about something. When
                                                a person says, “I like my job,” he or she is expressing an
                                                attitude about work.

                    What Are the Three Components of an Attitude?
                    An attitude is made up of three components: cognition, affect, and behavior. 6

                    •  The cognitive component of an attitude is made up of the beliefs, opinions, knowledge, and
                      information held by a person. For example, Brad feels strongly that smoking is unhealthy.
                    •  The affective component is the emotional or feeling part of an attitude. This component
                      would be reflected in the statement by Brad, “I don’t like Erica because she smokes.”
                        Cognition and affect can lead to behavioral outcomes.
                    •  The behavioral component of an attitude refers to an intention to behave in a certain way
                      toward someone or something. So, to continue our example, Brad might choose to avoid
                      Erica because of his feelings about her smoking habit.
                    Looking at attitudes as being made up of three components—cognition, affect, and behavior—
                    helps to illustrate their complexity and helps us better understand what “precedes” someone’s
                    response, reaction, or behavior. But keep in mind that when people use the term “attitude”—as
                    in, “that person has a bad attitude” or “I’m glad your attitude towards this is positive”—they’re
                    usually referring only to the actual affective (emotional) component. Remember that managers
                    are trying to explain, predict, and influence people’s behavior, and knowing that there’s more
                    to “attitude” than just the emotional part helps us better know how to do just that.

                    What Attitudes Might Employees Hold?

                    Naturally, managers are not interested in every attitude an employee might hold. Rather,   attitudes
                    they’re specifically interested in the following: 7                           Evaluative statements, either favorable or
                                                                                                  unfavorable, concerning objects, people, or events
                    Job-Related Attitudes
                    •  Job satisfaction is an employee’s general attitude toward his or her job. When people speak   cognitive component
                                                                                                  The part of an attitude made up of the beliefs, opin-
                      of employee attitudes, more often than not they mean job satisfaction.      ions, knowledge, and information held by a person
                    •  Job involvement is the degree to which an employee identifies with his or her job, actively   affective component
                      participates in it, and considers his or her job performance important for self-worth.  The part of an attitude that’s the emotional or
                    •  Organizational commitment represents an employee’s orientation toward the organization   feeling part
                      in terms of his or her loyalty to, identification with, and involvement in the organization.
                                                                                                  behavioral component
                    A concept associated with job attitudes generating widespread interest is  employee   The part of an attitude that refers to an intention
                     engagement, which happens when employees are connected to, satisfied with, and  enthusiastic   to behave in a certain way toward someone or
                                                                                                  something
                                 8
                    about their jobs.  Highly engaged employees are passionate about and deeply connected
                    to their work. Disengaged employees have essentially “checked out” and don’t care. They   job involvement
                    show up for work, but have no energy or passion for it. A global study of more than 12,000   The degree to which an employee identifies with
                                                                                                  his or her job, actively participates in it, and
                      employees found that the top five factors contributing to employee  engagement were: 9  considers his or her job performance important for
                                                                                                  self-worth
                     1.  Respect
                     2.  Type of work                                                             organizational commitment
                     3.  Work/life balance                                                        An employee’s orientation toward the organization
                                                                                                  in terms of his or her loyalty to, identification with,
                     4.  Providing good service to customers                                      and involvement in the organization
                     5.  Base pay
                                                                                                  employee engagement
                       Having highly engaged employees produces both benefits and costs. Highly engaged   When employees are connected to, satisfied with,
                    employees are two-and-a-half times more likely to be top performers than their less-engaged   and enthusiastic about their jobs
   287   288   289   290   291   292   293   294   295   296   297