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CHAPTER 9   •  Foundations of Individual Behavior    289
                    What Are the Focus and Goals
                    of Organizational Behavior?




                    9-1     Identify the focus             Managers need good                     behavior
                                                                                                  The actions of people
                          and goals of                          people skills.                    organizational behavior
                          organizational        The  material in  this and  the next  four chapters  draws   The study of the actions of people at work
                          behavior (OB).        heavily on the field of study that’s known as organiza-
                                                tional behavior (OB). Although it’s concerned with the
                    subject of behavior—that is, the actions of people—organizational behavior is the study of
                    the actions of people at work.
                       One of the challenges in understanding organizational behavior is that it addresses issues
                    that aren’t obvious. Like an iceberg, OB has a small visible dimension and a much larger hid-
                    den portion. (See Exhibit 9–1.) What we see when we look at an organization is its visible as-
                    pects: strategies, objectives, policies and procedures, structure, technology, formal authority
                    relationships, and chain of command. But under the surface are other elements that managers
                    need to understand—elements that also influence how employees behave at work. As we’ll
                    show, OB provides managers with considerable insights into these important, but hidden,
                    aspects of the organization.


                    What Is the Focus of OB?

                    Organizational behavior focuses on three major areas:
                     1.  Individual behavior. Based predominantly on contributions from psychologists, this area
                       includes such topics as attitudes, personality, perception, learning, and motivation.
                     2.  Group behavior, which includes norms, roles, team building, leadership, and conflict.
                       Our knowledge about groups comes basically from the work of sociologists and social
                       psychologists.
                     3.  Organizational aspects including structure, culture, and human resource policies and
                       practices. We’ve addressed organizational aspects in previous chapters. In this  chapter
                       we’ll look at individual behavior, and in the following chapter we’ll look at group
                        behavior.




                    Exhibit 9–1  Organization as Iceberg



                                                  Visible Aspects
                                                    Strategies
                                                   Objectives
                                              Policies and procedures
                                                    Structure
                                                   Technology
                                                 Formal authority
                                                Chains of command

                                                 Hidden Aspects
                                                    Attitudes
                                                   Perceptions
                                                   Group norms
                                                Informal interactions
                                                 Interpersonal and
                                                intergroup conflicts
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