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406    Part 4   •  Leading
                Skill Basics                                              CMI is a large insurance company. In the headquarters of-
                                                                      fice alone, where you’ll be working, there are more than 1,500
                Simply put, leadership style can be categorized as task- or peo-  employees.  The company believes strongly in the personal
                ple-oriented. Neither one is right for all situations. Although   development of its employees. This belief translates into a phi-
                a number of situational variables influence the choice of an   losophy, emanating from the top executive offices, of trust and
                effective leadership style, four variables seem most relevant: 70
                                                                      respect for all CMI employees. The company is also regularly
                •   Task structure. Structured tasks have procedures and rules   atop most lists of “best companies to work for,” largely due to
                    that minimize ambiguity. The more structured a job is, the   its progressive work/life programs and strong commitment to
                    less need there is for a leader to provide task structure.  minimizing layoffs.
                •   Level of stress. Situations differ in terms of time and per-  In your new job, you’ll direct the activities of 18
                    formance stress. High-stress situations favor leaders with   policy-renewal clerks. Their jobs require little training and
                    experience. Low stress favors a leader’s intelligence.  are highly routine. A clerk’s responsibility is to ensure that
                                                                      renewal notices are sent on current policies, to tabulate
                •   Level of group support. Members of close-knit and sup-  any changes in premiums, to advise the sales division if a
                    portive groups help each other out. They can provide both   policy is to be canceled as a result of nonresponse to renewal
                    task support and relationship support. Supportive groups     notices, and to answer questions and solve problems related
                    make fewer demands on a leader.                   to renewals.
                •   Follower characteristics. Personal characteristics  of fol-  The people in your work group range in age from 19 to 62,
                    lowers—such as experience, ability, and motivation—in-  with a median age of 25. For the most part they are high school
                    fluence which leadership style will be most effective.   graduates with little prior working experience.  They earn
                    Employees with extensive experience, strong abilities, and   between $2,350 and $3,200 a month. You will be replacing a
                    high motivation don’t require much task behavior. They   long-time CMI employee, Jan Allison. Jan is retiring after 37
                    will be more effective with a people-oriented style. Con-  years with CMI, the past 14 spent as a policy-renewal supervi-
                    versely, employees with little experience, marginal abili-  sor. Because you spent a few weeks in Jan’s group last summer,
                    ties, and low motivation will perform better when leaders   you’re familiar with Jan’s style and are acquainted with most of
                    exhibit task-oriented behavior.                   the department members. But people don’t know you very well
                                                                      and are suspicious of the fact that you’re fresh out of college
                Practicing the Skill                                  and have little experience in the department. The reality is that
                                                                      you got this job because management wanted someone with
                Read through this scenario and follow the directions at the end   a college degree to oversee the department. Your most vocal
                of it:
                                                                      critic is Lillian Lantz. Lillian is well into her 50s, has been a
                You recently graduated from college with your degree in busi-  policy renewal clerk for over a dozen years, and—as the “grand
                ness administration. You’ve spent the past two summers work-  old lady” of the department—carries a lot of weight with group
                ing at Connecticut  Mutual  Insurance (CMI),  filling in as an   members. You know that it’ll be very hard to lead this depart-
                intern on a number of different jobs while employees took their   ment without Lillian’s support.
                vacations. You have received and accepted an offer to join CMI   Using your knowledge of leadership concepts, which lead-
                full time as supervisor of the policy renewal department.  ership style would you choose? And why?







                 Preferred Bank Card, Inc.                           Experiential Exercise
                 To: Pat Muenks, VP Employee Relations
                 From: Jan Plemmons, Customer Service Director
                 About: Leadership Training

                 I agree completely with your recommendation that we need   some suggestions for how we might present the information
                 a leadership training program for our customer service team   in a way that would be interesting. We need to get started
                 leaders. These leaders struggle with keeping our customer ser-  on this immediately, so please get this report to me by early
                 vice reps focused on our goal of providing timely, accurate,   next week.
                 and friendly service to our bank card holders who call in with   This fictionalized company and message were created for educational
                 questions or complaints.                             purposes only, and not meant to reflect positively or negatively on manage-
                    Put together a one-page proposal that describes the   ment practices by any company that may share this name.
                 leadership topics you think should be covered. Also, give me
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